Mi Hong Kong opens doors

Chinese smartphone maker Xiaomi has opened its first retail store outside the Mainland.

The Mi Hong Kong store – dubbed Mi Home – is a 270 sqm space inside Hollywood Plaza at 610 Nathan Rd in Mongkok.

We say ‘space’ because the store was created as somewhere “just like home” – somewhere Mi owners, or prospective owners, would feel at home.

As the images released by Xiaomi show it is a lot like an Apple store, but without the vast product range. Instead there are brightly coloured sofas and cushions and giant flat screen TVs.

Hugo Barra, the former Google executive who is now VP of Xiaomi Global, promised last month Xiaomi would create “a service and store experience that feels just like home, we want a place that feels so comfortable you’re just happy to come and hang out”.

As well as allowing customers to try out the handsets and compare models, the store has a service guarantee: customers can bring a phone in to be fixed and wait no longer than 19 minutes before being able to take it away.

Xiaomi-Mi-Home

Xiaomi was launched in China in 2011 yet has already become the world’s third largest smartphone brand – and the largest in the mainland. Last year it sold 60 million handsets, almost all of them in Mainland China. Founder and CEO Lei Jun, China’s 23rd richest man, is now expanding the brand into other consumer electronics lines.

And the company has begun what promises to be a relentless march abroad. As well as opening its flagship in Mongkok – almost certainly a test before the concept is rolled out elsewhere – it has started selling accessories like headphones online in the US and Europe.

So far it is not selling handsets in either market, but Mi phones are finding their way into other markets via distributors and grey imports.

Xiaomi launched its new Mi 4i handset in Hong Kong on May 12 at HK$1599 – a handset with a 5.5 inch screen and 15 megapixel forward camera, running Android. At the equivalent of US$206, it is a potential category killer once consumers grow to trust the Mi brand. An Apple iPhone 6 starts at $5588 (US$720). It is Xiaomi’s first phone developed for the global market.

Xiaomi has a small network of 19 retail stores in Mainland China, dubbed Mi Homes and 541 service centres operated by partners in eight markets.

To date most of its handsets are sold online and through a small group of retail partners in Hong Kong and India.

Comments

12 comments

  1. Ahmed Waqas posted on January 29, 2016

    Hi How are you where is shop please send me address i am coming buy phone reply

    • michael posted on April 10, 2016

      You don't seem to be a very observant person as it already states the ADDRESS under the heading of this post - Hollywood Plaza at 610 Nathan Rd in Mongkok. reply

      • Erol posted on April 14, 2017

        Let me help here.... I too was confused sure the article states the address of Hollywood Plaza at 610 Nathan Rd in Mongkok.... if you google it and turn up there you will find it quite difficult to actually find. You need to get into the elevator and proceed to level 20. There is absolutely no signage at the Hollywood Plaza entry (only a few stores, then you will see a set of lifts - again no signs anywhere). Hope this helps others :@) And yes, it is cheaper buying directly here than Gearbest or other online stores I myself walked out with 3 bags of goodies! All stock is on display, you will proceed to the counter and tell them when you want and they grab it all from the back for you. reply

  2. Wisky posted on May 5, 2016

    Hello, are you sell wholesales xiau mi? I am wisky from indonesia. I do indonesia market reply

  3. Nora posted on June 10, 2016

    Do you do some repair my boss bought phone from MI is not charging and he gave it to me ask me to go ti your for repair reply

  4. Dave posted on June 12, 2016

    Hi, Do you have the MI 5 in stock with 128 gb? Black or White is ok.... Thanks, Dave reply

  5. Sharon posted on June 21, 2016

    Hiw.much.is the remdmi note 3,32gb.thank u reply

  6. Jat shankar posted on August 24, 2016

    Hello sir I need 2 mobile phone xioami max 64 gb 1 mobile how much price reply

  7. Dan posted on September 1, 2016

    Is MI store is already open after renovation? reply

  8. Isabel posted on October 13, 2016

    Hello, I bought the new redmi note 4 a week ago in Kowloon Bay and the screen is already cracked. Can I get this fixed at your store, and if yes - does it fall under warranty or how much would it cost me?? Thank you ! Best, Isabel reply

  9. badr posted on November 16, 2016

    Hi guys ,did you have the xiaomi mi mix 6gb in your store now; reply

    • Kat Rio posted on January 5, 2017

      I am travelling from the US to HK in March, wanting to purchase a Mi Mix and a Mi Laptop Air 12.5 inch. I assume your store on Nathan Rd is still open and the prices are cheaper than the international price online here ($799US for the phone and $598US for the laptop). If not I will just go ahead and get them online. Could you clarify for me please? Can you tell you also tell me if our 4G and LTEs are supported by the Chinese model. Cheers reply

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