JD.com chooses HK for global HQ

JD.com says its new Hong Kong office will be the base for its global expansion.

The Chinese eCommerce player has opened an office in Tower Two at Times Square in Causeway Bay.  

It says it chose Hong Kong to leverage its international status to accelerate the company’s globalisation process and promote its cross-border e-commerce platform, JD Worldwide, to international brands.

JD.com launched JD Worldwide in April this year. Director of JD Worldwide, Tony Qiu, said the online platform combines purchases and sales functions, offering not only a fast and easy online shopping experience to customers, but also a sales channel for overseas vendors who want to reach JD.com’s customers in the Mainland.

“Hong Kong has been ranked as the world’s freest economy for the 21st consecutive year. Hong Kong is an international city with a sophisticated capital market, efficient and transparent regulatory system, and a low and simple tax regime. It is an outstanding platform for Mainland companies to ‘go global’. JD.com is the largest e-tailer in China and Hong Kong’s well-established infrastructure networks will help boost our logistics and supply chain to help connect brands with our customers even more quickly. These are the reasons why we chose Hong Kong as our first anchor to ‘go global’.”

He said the Hong Kong office will help attract overseas companies, bringing international brands and wider ranges of products to JD.com’s 118 million customers.

Director-general of investment promotion, Dr Simon Galpin, said Hong Kong is strategically located at the heart of Asia and is the doorstep to the Mainland.

“As an international trading hub, Hong Kong has already attracted many overseas companies to set up their sourcing operations in the city. Hong Kong will continue to play the role as a ‘super-connector’, assisting Mainland enterprises, such as JD.com, to use the city as the base to ‘go global’.”

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