Old meets new in Starbucks Cityplaza
Starbucks says its new Cityplaza cafe is a showcase of its quest to mix historic and new design elements to enhance the coffee experience.
Starbucks Cityplaza, located in one of Hong Kong’s busiest malls, provides customers with “an enriched coffee experience,” the brand says, offering Cold Brew for the first time in Hong Kong alongside its Starbucks Reserve coffees.
The interior of the store incorporates artwork created by local artist Niko Leung who designed more than 150 handmade sculptures that pay homage to the coffee brewing methods offered at the Cityplaza store. The sculptures are plaster casts of coffee equipment including tampers, kettles, syphon brewers and espresso portafilters that are mounted on the wall. The effect is a curated yet dynamic installation that shows customers the many ways that coffee can be enjoyed.
“Starbucks has been committed to providing customers with an exceptional coffee experience since it first opened its doors 45 years ago in Seattle,” said Norbert Tan, executive director, Starbucks Hong Kong.
“Our passion for coffee remains the same, strong passion to this day.”
“We wanted to create a store that feels open and welcoming for customers and also makes a visually theatrical statement inviting shoppers in to try our premium coffees,” said Izon, director of Starbucks store design.
“This thinking led us to create the first ‘open kitchen’ Starbucks Reserve Experience Bar concept in Hong Kong, which allows for an intimate connection between partner and customer over coffee.”
Starbucks Coffee Masters will handcraft coffee using five brewing methods including Cold Brew, Siphon, Pour Over, French Press and Black Eagle.