Ksubaka seals China cinema deal
Ksubaka has signed a deal with the Evergrande Group to put five of its innovative ‘playSpots’ kiosks in every cinema throughout China.
Branded interactive experiences, delivered by Ksubaka’s media network of playSpots, enable visitors to China’s fastest-growing cinema chain to play, interact and receive rewards.
As Inside Retail Asia previously reported, Ksubaka goes beyond simple consumer engagement, delivering what it describes as “true Moments of Joy’, or ‘MoJos’ created through short, familiar and bite-sized interactive apps leveraging the language of games.
Ksubaka’s bespoke gamified experiences are built around the reasons to believe in the advertised product, making it the hero and bringing consumers into the heart of the brand story. Most importantly these MoJos take place a few feet away from the store shelf, right when consumers are ready, willing and able to make purchasing decisions.
Shoppers are offered to extend the experience to mobile, where they can redeem rewards, collect loyalty points or link to the brand social networks. Advertisers are able to track all campaign metrics through Ksubaka’s world leading real-time online dashboards.
China now has the largest cinema going audience in the world with around 1 billion people per year visiting the big screen.
Julian Corbett, CEO and founder of Ksubaka says more than 5000 playSpots will be installed by the end of June, creating a media network across cinemas and retail stores in China and Singapore.
“Consumers love the addictive bite-sized games and on average spend more than 60 seconds engaged with the brand.
“Extending our media network to cinema real estate is a natural evolution in our strategy, we are creating a totally new and exciting way for brands to engage with consumers. Early data is outstanding, in each Evergrande Cinema we are installed in we deliver over 50 MoJos for every 100 tickets sold, meaning a massive reach on that audience.
Cinemas are a perfect location for us, consumers are looking to be entertained and our branded interactive experiences do just that,” concluded Corbett.