Global retailers descend on Shanghai

Dozens of global brands that have yet to enter the Chinese market are among the 100 retailers already signed up to attend the second edition of the Retail Real Estate Market.

RREM (MAPIC China) is the primary deal making event dedicated to Chinese retail real estate, gathering together Chinese and international retailers, retail property owners & investors, management companies and agents looking to explore business opportunities on the Chinese market. RREM will take place on June 15-16 at the JW Marriott, Shanghai and is powered by MAPIC – the world’s leading event in the retail real estate sector, held annually in Cannes, with over 8400 professionals from 74 countries.

To date, more than 100 retailers from countries such as France, Italy, Sweden, UK, the Netherlands and Germany are set to attend, including Adidas, Banana Republic, C&A, Etam, Gap, Jacadi, Mango, Massimo Dutti, Mothercare, Prêt A Manger, Pull & Bear and Zara.

Among those fashion brands participating in RREM China 2016 that are not yet present in China are Calzedonia, Finsbury, Amer Sports, Intimissimi, Rue Madame and Tarik Ediz. A number of newcomer food and beverage brands will also be represented, namely O’Leary’s Trademark and Salad Box and Vapiano. Dreamworks, Bounce, Jora Vision, Mercedes-Benz Arena and Qubicaamf Worldwide are some of the international leisure operators at this year’s event.

Keen to meet with these retailers, are those leading Chinese and international retail real estate heavyweights who have already confirmed their participation, including SPCG, Red Star, Wanda, Ikea, Capital Juda, Oriental Arc, Aeon Mall and Lujiazui, 9 Square, Greenland and Star Mall.

As part of the RREM conference programme, eight companies will be presenting their current projects and strategies to RREM attendees in 20 minute-long pitching sessions over the two day event. Among those exhibitors taking to the pitching floor will be developers such as Oriental Arc, SCPG and Red Star, Wanda, 9 Square, Capital Juda, and Turkish retailer Tarik Ediz.

Lunchtime during RREM will prove to be a key opportunity to network, as on both days attendees will be invited to participate in ‘topic based lunches’, which will take the format of round table discussions on key retail topics such as pop-up stores, travel retail, master franchises, online-to-offline, and many more. Each table at the lunch will focus on a specific topic and will be moderated by an industry expert in that particular field.

“Networking is key to RREM. To have some of China’s top developers at the same venue as some of the world’s most renowned retailers is a fabulous opportunity which we will use to the full,” said Nathalie Depetro, director of RREM.

“We have put in place a number of first class conferences, debates and workshops; from topic-based lunches and networking cocktails to the launch of our online business matching service: this platform enables attendees to connect with each other before, during and after RREM.”

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