Initial Fashion opens store in LCX

Local brand Initial Fashion has opened a store within LCX multibrand fashion store in Ocean Terminal, Harbour City.

Initial LCX Hong Kong 1

Initial LCX Hong Kong 2

With its headquarters in Hong Kong, the menswear label also has a presence in Beijing, Guangzhou and Shanghai. Its new Initial, The Unusual Experience store offers distinctive clothing and a personalised mix-and-match service. The store has a distinctive atmosphere with a peach aroma and French background music.

Initial LCX Hong Kong 3

In Tsim Sha Tsui, LCX covers more than 80,000 sqft (7432 sqm), and as well as mainly teen and young-adult fashion shopping offers art events.

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