Alibaba Group changes to help merchants

eCommerce giant Alibaba Group is to merge its flash-sales marketplace Juhuasuan with its B2C platform

It says the integration will make it easier for merchants to transition to digital retailing.

Set up in 2010, Juhuasuan has evolved into a marketing platform for flash sales and daily deals used by merchants with virtual storefronts on Tmall and Taobao Marketplace, Alibaba’s C2C website.

Alibaba has also set up a marketing division and merchant centre within Tmall, as well as business units covering platform sales in three key product categories: apparel, electronics and home decoration, and FMCG.


Comment Manually

I have read and agree to the Terms and Conditions and Privacy Policy.


FREE NEWS BRIEFS Get breaking news delivered