Lardini opens first store in China

Italian menswear label Lardini has landed in China, opening its first monobrand store in Xi’an.

This follows its launch into Asia with a store opening in Seoul in April, followed by another in Busan, in partnership with Shinsegae International.

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The 140 sqm Xi’an store is in the new Zhongda International shopping mall and features the label’s complete menswear range, showcased within burnished-metal and fluted-glass display cabinets.  There is also a distinctive herringbone-patterned parquet floor.

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Lardini was founded in Filottrano, central Italy, in 1978. It makes more than 60 per cent of its revenue from exports.

The label has just signed a licence agreement for the production and worldwide distribution of Trussardi’s new formal menswear line Trussardi Elegance.

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