Theory Hong Kong opens fourth store

Fashion brand Theory Hong Kong, part of Japan’s Fast Retailing group, has launched its fourth store.

At Pacific Place, it offers the latest menswear, womenswear, ready-to-wear, shoes and accessories collections of the US brand.

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Theory was founded in New York City in 1997 with the aim of designing contemporary, comfortable and sophisticated clothing. Its product lines have the underlying principles of simple design philosophy, clean silhouettes, quality, craftsmanship and fit.

Theory’s other Hong Kong stores are in Harbour City, IFC and Lee Garden.

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