DFS Group completes HKIA duty-free upgrade

DFS Group has completed the upgrade of four HKIA duty-free shopping spaces.

The company says the upgrades deliver innovation and newness.  “Travellers can now discover an expanded assortment of brands and exclusive products at DFS boutiques in the Departures East Hall North and Departures East Hall South, showcasing DFS’ unparalleled expertise in providing new ways to delight travellers to Hong Kong,” the company said.

The remodelled area spans over 30,000 sqft, creating greater circulation space across general merchandise, beauty and spirits, wines and tobacco categories.

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A range of first-in-HKIA brands include Make Up For Ever, Fresh, Innisfree, Sekkisei, Glamglow and Diptyque have been added to the airport stores’ beauty sectors, while branded kiosks such as Montblanc, Casio, Samsonite and LeSportsac will present customers with new experiences including personalisation in the general merchandise section.

DFS’ remodelled shopping areas also unveil unique new concepts in the spirits and wines sector, introducing one of only 15 Johnnie Walker Houses in the world in tandem with The Whiskey House, an experiential destination with certified Sales Associates delivering a luxurious shopping experience.

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New additions to the extensive brand list include Bache-Gabrielsen, Janneau and Moutai. Customers can explore more than 250 whiskies across 50 brands and enjoy DFS-exclusive offers including William Grant & Sons’ ‘Rare Cask Reserve’, as well as Araid 18 Year Old, 21 Year Old and 25 Year Old.

Benjamin Vuchot, DFS Group’s region president, Asia North said the company is committed to continuously enhancing the traveller’s shopping experience at Hong Kong International Airport, gateway to one of the most important destinations in the world.

The completion of the remodelling provides travellers with more space, visibility and better ease of shopping.

“The new layout marks the beginning of an enhanced shopping experience that will give travellers reason to spend more time relaxing before their flight at Hong Kong International Airport. The remodel builds on a number of exciting activations for travellers including the 12.12 Alipay promotion and recent Whiskey Festival at the newly launched The Whiskey House.”

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