Fossil wearables offering doubles

Fossil Group will double its Fossil wearables production this year to 300 new products, plus add new brands.

  • Fossil Group has announced it will double its Fossil wearables production this year to an unmatched 300 new products, plus add new brands.
  • New connected products were also revealed by the US group’s brands…
    Armani Exchange has entered the wearables market with Armani Exchange Connected, a collection of hybrid smartwatches.
  • Fossil has extended its Fossil Q hybrid smartwatch line with Fossil Q Accomplice, with the brand’s slimmest case to date.
  • Skagen has introduced Hald and Jorn hybrid smartwatches, offering thinner cases.
    Misfit has unveiled Vapor, the brand’s first touchscreen smartwatch featuring heart rate, GPS and standalone music access.

Fossil Group’s wearables include touchscreen smartwatches, hybrid smartwatches and activity trackers.

“Customers crave connectivity that doesn’t compromise style,” says Fossil Group chief strategy and digital officer Greg McKelvey. “We’re creating more options to seamlessly integrate desired tech features into our customers’ style and lifestyle.

He says the group’s design, scale, speed to market and portfolio of fashion brands, coupled with its cloud and app platform plus tech and hardware innovation “have pulled us ahead of the wearables pack”.

Fossil Group last year launched more than 140 wearables across Chaps, Diesel, Emporio Armani, Fossil, Kate Spade New York, Michael Kors, Misfit and Skagen brands throughout 40 countries and in 20 languages.

“The success of our hybrid smartwatches has proven that our consumers want a balance of function and fashion,” says McKelvey. “We’ve effectively filled that gap in the market. Hybrids pack the power needed to efficiently accomplish daily tasks in a beautifully crafted timepiece.”


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