Luxury Cartier pop-up opens in Macau

Cartier has unveiled its first-ever lifestyle pop-up store with experiential display to exhibit the Drive de Cartier Watch Collection.

The pop-up, located in the Macau Four Seasons T-Galleria by DFS, opened this month and will remain until the end of February.

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“Visitors will immerse in the cultivated and contemporary universe that is inhabited by gentlemen who wear Drive de Cartier watches,” said a Cartier spokesman.

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Cartier will transform the Shoppes at Four Seasons exhibition area into an “animated open home,” a retail display concept designed to reveal different aspects of the Drive de Cartier lifestyle. Each space will provide an interactive experience, combining the latest digital technology with specialist workshops conducted by a host of prestigious partner companies, creating the perfect space for Cartier’s guests to enjoy a vibrant experience blending dolce vita and celebration.

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Two distinct areas will be set up. A Library Lounge will display a miscellany of objects and collectibles such as books, music, one-of-a-kind figurines and the latest techie gadgets, alongside the new Drive de Cartier collection. It will also provide gaming platforms (including a new version of the classic Pacman) and a design bar area.

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In the second area, the Atelier, guests will discover holograms and design sketches of the Drive de Cartier collection, and the inspirations behind the watches, drawing their attention to the balanced aesthetic of the distinctive cushion-shaped case, and the refined detailing of the precision Manufacture movements.

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Guests will be invited to take part in workshops on craft beer and wine tasting, calligraphy and artisan leather stamping.

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The full Drive de Cartier collection will be showcased during the two months of the animation, but a particular highlight will be the horological wonder that is the Drive de Cartier Flying Tourbillon. This prestigious timepiece is fitted with the manufacture calibre 9452 MC mechanical movement with manual winding. Certified Poinccon de Geneeve, the Flying Tourbillon is a testimony to Cartier’s excellence in fine watchmaking.

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