Featured store: Nike China opens giant basketball store
Sports footwear giant Nike China and its Jordan brand feature in a new store in Beijing dedicated to basketball.
Covering 6550 sqft (608 sqm) in EC Mall, the store features the brands’ latest basketball products and offers personalised store experiences with the NikeID customisation service.
Featured are special zones where customers can test their custom products.
In-store events will be scheduled, as well as appearances by top athletes.