Featured store: Nike China opens giant basketball store

Sports footwear giant Nike China and its Jordan brand feature in a new store in Beijing dedicated to basketball.

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Covering 6550 sqft (608 sqm) in EC Mall, the store features the brands’ latest basketball products and offers personalised store experiences with the NikeID customisation service.

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Featured are special zones where customers can test their custom products.

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In-store events will be scheduled, as well as appearances by top athletes.

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