Longines ambassador Lin Chi-Ling attends Macau launch
Longines Lin Chi-Ling, the Taiwanese model and actress, was a special guest at the grand opening in Macau of the Longines boutique at T Galleria by DFS, inside City of Dreams.
The Swiss watch brand used the occasion to launch the Longines Master Collection DFS Special Edition. This dial of this watch has a pattern inspired by Venice landmark The Doge’s Palace (the first DFS store in Europe was opened in the city of canals).
Created especially for DFS and cased in steel, the watch will be released globally from March 1.
Covering more than 500 sqft (46 sqm), The Longines boutique features timepieces from the brand’s signature collections, and augments the 29 watch and jewellery brands in the newly expanded Watches and Jewelry Hall at T Galleria by DFS, City of Dreams.
Marking the store opening was a ribbon-cutting and celebratory toast by Longines president Walter von Känel, Lin Chi-Ling, DFS Group president for merchandising and consumer marketing Sibylle Scherer, and DFS Group Asia north president Benjamin Vuchot.
Lin Chi-Ling has been associated with Longines since 2005 and is officially Ambassador of Elegance. Apart from modelling, she is a television presenter, awards presenter and is about to make her movie debut in the John Woo film The Battle of Red Cliff.
Less glamorously, Chi-Ling has also written a book, with the rather technical title Emissions of 2,2,4-trimethyl-1,3-pentanediol Monoisobutyrate from Latex Paint.