Hearts and flowers for Red Valentino Hong Kong
Italian fashion label Valentino’s youth brand Red Valentino Hong Kong specially chose Valentine’s Day to open its third store, in Harbour City.
Red (which stands for Romantic Eccentric Dress) marked the event with a special art installation as well as a limited-edition capsule, both designed by Swedish artist Monika Forsberg, also known as Walky Land.
Valentino creative director Pierpaolo Piccioli, who developed the store concept with Paris-based architect/designer India Mahdavi, enlisted Forsberg to come up with the capsule line plus a special display of three heart-shaped works of art dedicated to love and creativity.
“It felt natural to base the whole collection around a love theme,” says Forsberg. “We decided to mix hearts and nature and birds, elements I have in common with the brand.
“For inspiration, I went for a walk where I live. It’s romantic in a British Victorian way, and the gardens are full of florals even in the winter, which spill over into the street. I soaked up the vibe then sat down and started drawing… I drew a large pile of hearts and plants and birds while listening to an audiobook and planning my youngest son’s birthday party.
“I work in a room facing our garden. I used marker pens and gouache a little bit of ink and some colouring pens.”
The capsule collection will also be available in several other Red Valentino stores and online.