Sands China launches branded Mastercard rewards program

Sands China, ICBC and Mastercard have launched a credit card allowing holders to collect points anywhere in the world which can be redeemed at Sands Macao’s integrated resorts.

The ICBC Sands Lifestyle Mastercard holders will also have the opportunity to earn up to three times more points when they shop and 20 times more points when they stay at Sands Resorts Macao properties. ICBC Asia offers three times more points when they spend overseas with the card.

The program is the first for Mastercard’s Pay with Rewards in Asia Pacific. It will have two levels of co-branded credit cards, including the Sands Lifestyle Platinum Mastercard and Sands Lifestyle World Mastercard.

Cardholders can take advantage of benefits including hotel stays, dining, shopping, events and entertainment. This includes discounts on accommodation packages, ferry tickets, air travel and holiday packages with Cotai Travel, special offers at selected restaurants, Sands Shoppes and entertainment tickets to international and Asian theatre shows and music events.

Initially, the program will only be available for customers living in Hong Kong and Macao. Customers living in Hong Kong can apply to join the program at ICBC (Asia) branches in Hong Kong or via the ICBC (Asia) website, while customers living in Macao can apply at ICBC (Macau) branches or via the ICBC (Macau) website.

Dave Horton, chief marketing officer with Sands China, said the Sands Lifestyle program offers a range of attractive benefits for cardholders.

“Designed to enhance the experience of our visitors to our integrated resorts and Macao in as destination, Sands Lifestyle is an innovative addition to our world-class facilities and one we anticipate will encourage more visitor arrivals.”

Ling Hai, co-president, Asia-Pacific, Mastercard, added: “Today represents a number of firsts for Mastercard in China. It is the first time we are partnering with Sands China, one of the largest leisure brands and most popular lifestyle destinations in the region. The ICBC Sands Lifestyle Mastercard is also the first to launch the Mastercard Pay with Rewards product in Asia Pacific. We believe our partnership with Sands China is another step towards fulfilling our commitment to meeting the evolving desires of China’s burgeoning affluent population.”

Image: Sands China, ICBC and Mastercard executives announce the new Sands Lifestyle loyalty program. From left: Ling Hai, co-president, Asia Pacific, Mastercard, Jiang Yisheng, CEO of ICBC Asia, Dave Horton, global chief marketing officer, Las Vegas Sands Corp & Sands China and Wang Du Fu, president, ICBC Card Center.  

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