CDF-Lagardere, Shilla win Hong Kong Airport concessions

Key Hong Kong airport concessions for cosmetics, fashion accessories and liquor & tobacco have been awarded at Hong Kong International Airport.

The Airport Authority of Hong Kong has awarded the liquor & tobacco concession to China Duty Free – Lagardere Company and the perfume & cosmetics and fashion accessories concession to Shilla Travel Retail Hong Kong Limited (Shilla).

The concessions will open from November 2017 and follow an open tender exercise.

Cissy Chan, executive director, commercial of the Airport Authority said she is confident the new concessions “will elevate the overall airport experience and create a new shopping journey for the worldwide passengers”.

The liquor & tobacco concessionaire will have the flexibility to include complementary products and upmarket gourmet food items.  The perfume & cosmetics and fashion accessories concessionaire will offer a one-stop shopping destination for beauty and fashion accessories, such as sunglasses, fashion watches, small leather goods and handbags.  

CDF – Lagardere, the awardee of the liquor & tobacco concession, will be introducing new experiential concepts, which include a wide selection of Chinese liquor assortment, a whisky chamber bringing an extensive offering under one roof, an in-store VIP lounge, tasting bars and more, said Chan.

Shilla, which will be operating the perfume & cosmetics and fashion accessories shops, will bring a wide spectrum of beauty products and fashion accessories representing almost 100 brands that are new to HKIA.  There will be a dedicated zone for male-specific products, as well as a New Generation zone providing a platform for emerging Korean and Japanese brands.

Both concessionaires will bring in new ideas to deepen customer engagement through digital initiatives. Interactive zones with virtual reality (VR), interactive and digital devices, together with iBeacon technology, will be installed inside the shops to enhance in-store navigation and real-time promotional offers.

Charles Chen, President of China Duty Free Group (CDF) said being awarded the liquor & tobacco concession at HKIA marks an important milestone in the international development of the organisation’s duty free business.

“We extend our sincere gratitude to the AA for their trust, and we will join hands with Lagardère Travel Retail to present a world class duty free shopping experience to the HKIA passengers.”

Dag Rasmussen, chairman & CEO of Lagardere Travel Retail promises the company’s teams across the world will collaborate with brand partners “to bring to life a new benchmark for quality and engagement in travel retail”.

And Roberto Graziani, president, Hotel Shilla Travel Retail says the highly contested tender win is a tribute to Shilla’s innovative category insights, deep understanding of customer needs and long-standing operational excellence.

“We are grateful to the AA for this vote of confidence and look forward to warrant to our customers and all stakeholders, offers, services, and operational performances which will stay abreast of trends and changes in the consumers’ preferences, always maintaining a strong competitive edge throughout the length of the concession.”


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