NudeStix heads to China with Sephora

Canadian make-up start-up NudeStix will launch in China after securing a deal with Sephora.

NudeStix was founded by Toronto teenagers Taylor and Ally Frankel as a way of condensing their daily make-up routine. The range of products is streamlined into lines that can be applied “anywhere and at anytime”.

After securing a huge following in North America, the twins believe the time is right to target China, which represents the largest online retail market in the world.

An exclusive partnership with Sephora China will see NudeStix ranged in 100 Chinese stores and on Sephora’s website and its subsites on Weibo and Tmall.

Fashion Network explains the NudeStix concept as a collection which focuses on a ‘no make-up’ range of nudes to match any skin tone.

“The brand’s signature product is an eyeshadow stick that allows the user to apply eyeshadow with the ease of a marker. The product selection now includes lip, cheek, and eye pencils, blenders, concealer pencils, sculpting pencils, and eye colors.”

NudeStix is available in North America at Forever 21, Urban Outfitters, Sephora and QVC stores.

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