In the pink: Victoria’s Secret Macau
An eye-catching pink facade sets the tone for the new Victoria’s Secret Macau store at the Venetian Macao.
Its interior features oversize chandeliers and lingerie-inspired details. The front of the store is dark and dramatic with a gallery of black-and-white supermodel imagery, while the rear of the store transforms into a bright, playful area with shocking pink accents, dominated by video screens playing footage from the Victoria’s Secret Fashion Show.
Covering 15,000 sqft (1393 sqm), it is the first VS full-assortment store in Macau and offers an intimate and glamorous fitting experience. Seating areas feature custom furniture, flocked pink and velvet finishes and signature fragrance testers, some even in the fitting rooms. Bra specialists are available to help customers find their perfect fit, and each fitting room has its own design plus a call button if help is needed.
At the Shoppes at Venetian, the store was opened in partnership with Malaysian luxury goods retailer Valiram. It offers VS signature bras, panties and sleepwear plus the brand’s lingerie collections including Body by Victoria, Bombshell, Dream Angels and Very Sexy, as well as the athletic line Victoria Sport.
Valiram was established in Kuala Lumpur in 1935, initially in the textile trade. It now has more than 350 stores representing more than 200 brands, with a presence also in Australia, Indonesia, Macau, Russia, Singapore, Thailand, the Philippines and Vietnam.
The Macau store design could well be the best indication yet of how the new Victoria’s Secret Hong Kong flagship currently under fitout in Causeway Bay will look once opened later this year. The store will be in the building which formerly housed the Forever 21 shop.