Du Hsiao Yueh restaurant to debut at LCX

Hong Kong’s first Du Hsiao Yueh restaurant will open this month at LCX emporium at Ocean Terminal in Tsim Sha Tsui.

Royal Catering’s wholly owned subsidiary Alliance Catering Company earlier signed a deal to buy a 60 per cent stake in Du Hsiao Yeuh (Hong Kong) for a consideration of HK$5.4 million (US$692,631).

“Founded in 1895, Du Hsiao Yueh is one of the best-known brands in Taiwan,” says Royal Catering Group Holdings chairman/CEO Wong Man Wai. “Every time I visit Taiwan, I go to a Du Hsiao Yueh restaurant for some of my favourites, Dan Tzai Noodles and Rice with Minced Meat. I have always wanted to bring the Du Hsiao Yueh brand to Hong Kong.”

Hong Kong’s Du Hsiao Yueh 2000 sqft (185.8 sqm) restaurant will be styled after Taiwanese-style vintage buildings.

“It is indeed a challenge as Du Hsiao Yueh is a household name in Taiwan. It is the first time a Taiwanese brand being managed by the fourth generation of a family-owned firm will open in Hong Kong, so we must all work to ensure its success,” says Wong, who also plans to open Du Hsiao Yueh restaurants in other shopping malls.

Royal Catering may also open an outlet at Hong Kong International Airport (HKIA), where it is already managing several restaurants.

Wong says that while Hong Kong’s restaurant sector has had tough times, an improvement is expected in the second half of this year.

“As Hong Kong prepares to celebrate the 20th anniversary of its handover from Britain to China, the city expects to welcome more visitors from mainland China, and this should benefit the restaurants. The group plans to roll out special packages at its restaurants to attract more diners, especially visitors from the mainland.”

Royal Catering has been running the Taiwan Beef Noodle brand in Hong Kong for nearly 25 years. Its other casual-dining restaurants include Chinese Kitchen, Coffee Express, Macao Harbour and Nosh Cafe & Bar.

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