Hang Lung Properties transforms Plaza 66

A massive transformation of Shanghai’s Plaza 66 will redefine luxury retail in Mainland China, according to owner Hang Lung Properties.

It says its flagship property will reopen next month with an optimised shopping environment plus new international brand outlets. Its transformation was spearheaded by US architecture firm Kohn Pedersen Fox Associates (KPF).

Bronze and gold features create an opulent ambiance for an extended retail gallery and expansive public spaces.

With 100 per cent occupancy rate, Plaza 66 is home to more than 100 global fashion houses and their China flagship stores including Berluti, Bottega Veneta, Bvlgari, Cartier, Chanel, Chopard, Dior, Hermes, Loro Piana, Louis Vuitton, Piaget, Prada and Van Cleef & Arpels.

Plaza 66 transformation 1

The renovated B1 floor welcomes new brands, some of which are making their debut in China, such as Chiara Ferragni and Valextra.

Plaza 66’s official launch on September 8 will be hosted by Hang Lung chairman Ronnie Chan, CEO Philip Chen and members of the board of directors as well as senior managers. Guests will include executives from international brands, business partners and investors, plus celebrities such as singer/songwriter Alicia Keys, art photographer David LaChapelle and street-style photographer Tommy Ton.

As part of the celebration, the 66 Showcase will feature a parade of fall/winter fashions and exclusive lines.

In the Jing’an district, the award-winning Plaza 66 spans more than 270,000 sqm.

Comments

Comment Manually

Inside Retail Polls

Does your retail business have a presence on Wechat?
x

SUBSCRIBE
FREE NEWS BRIEFS Get breaking news delivered