Sales up 263 per cent for Suning’s 8.18 Shopping Festival

Online sales shot up 263 per cent while offline sales grew 107 per cent in Suning’s 8.18 Shopping Festival, held a week ago.

Same-day deliveries hit a 96.5 per cent success rate in the half-month event, reports owner Suning Holdings Group.

Launched in 2014, the event features discounts and promotion campaigns in the Chinese group’s domestic and international retail channels, including nearly 4000 self-run brick-and-mortar stores and its e-commerce platform Suning.com, which has 500 million users.

Suning

Suning Holdings Group chairman Zhang Jindong says data from the event shows trends of interest to global retailers wanting to enter the Chinese market or reach more Chinese consumers.

Interest in healthcare and childcare products from Australia, New Zealand and European countries, such as original food produce and baby-formula milk, was particularly strong. That shows Chinese consumers are paying more attention to healthy eating and are willing to pay well for authentic high-quality products, says Zhang.

Female shoppers were largely interested in cosmetics from Japan, South Korea, European countries and the US.

“The two findings together show there is an upgrade in Chinese consumption level and capability. They start to adopt the middle-class lifestyle by focussing on things that can improve their life quality,” Zhang says.

There was also a strong demand for upscale personal-care electronics from such companies as Braun, Dyson, Panasonic and Philips, plus for fine wines from Treasury Wine Estates, with which Suning has formed a strategic partnership.

Speedy delivery was offered in 180 cities via strategic partner Yiguo.com for fresh products such as cherries from the US, beef from Australia and seafood from South America. This was possible for only 17 cities last year.

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