Long-term pop-up for SevenFriday Hong Kong

SevenFriday Hong Kong has opened a pop-up store on Queen’s Road in Central.

As well as all its Swiss watches, the 52 sqm outlet offers accessories and even its own branded coconut water. It is easy to find the pop-up which features a miniature car in its window painted by artist Rocket by Z. Called Hot Rod, the model can reach the speed of 80kph, and is for sale.

Designed as a lounge, the pop-up features a bar with a red fridge stocked with the SevenFriday pink coconut juice.

Open until next May, the store will feature monthly evenings for watch fans.


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