Hawaiian event for Chow Tai Fook Jewellery Group
A VIP event has been held for the first time at the Chow Tai Fook Jewellery Group’s first-ever branded store at T Galleria by DFS, Hawaii.
Showcased at the travel-retail event was a showcase of the Hearts On Fire brand, which features diamond-cutting perfection. Hosting the event were DFS Group regional president Mike Osorio and Chow Tai Fook overseas business development director Po Liu.
Customers attending the event were given a jewellery box with their purchases.
In partnership with luxury travel retailer DFS Group, the Hong Kong jeweller extended its reach with the opening of the Hawaiian boutique in May. To mark the occasion, the special event highlighted the Flight of Radiance collection from Hearts On Fire, a US brand acquired by Chow Tai Fook.
Covering about 970sqft (90sqm), the store features gemset jewellery, exclusive collections and fixed-price gold products, and also has a Hearts On Fire zone.