L’Officine Universelle Buly 1803 opens in Central
After a soft opening last month, French beauty emporium L’Officine Universelle Buly 1803 has officially launched its first store in Hong Kong.
This follows the opening of its second Paris location plus shops in Taipei, London, Seoul and Tokyo. Already Hong Kong shoppers have had a preview of the boutique brand with some of its products introduced at Lane Crawford.
Hong Kong’s store on Wyndham Street, Central, is a wood and glass apothecary of aromatic creams, clays, oils and powders, with most offerings formulated and bottled in France. There are more than 600 beauty products, all in glass or aluminium packaging to retain efficacy, and the store offers personalised wrapping with calligraphy, reports Hong Kong Tatler.
“We have a very different point of view when it comes to beauty,” say the couple behind the brand’s revival, Victoire de Taillac and Ramdane Touhami. They believe in using all-natural ingredients.
An example is its Eau Triple range of scents, which come in a water-based emulsion that does not stain clothes nor dry the skin.
With its fine oak carpentered shelves, hand-written labels, rare horn and acrylic hair brushes, sponges and curiosities, the Hong Kong store transports shoppers to another time and place, says Lifestyle Asia.
Three walls of the store are filled with built-in mahogany shelving and labelled drawers for ingredients, from floor to ceiling.
Buly 1803 actually has its roots in a 1800s perfumery founded by Jean-Vincent Bully. After laying dormant for 200 years, his formulas were revived in 2014 by de Taillac and Touhami.
Partnering with the brand in Hong Kong is fashion/design lifestyle shop Kapok.