NOC Coffee Co opens minimalist second branch

NOC Coffee Co has opened its second branch in Hong Kong, offering its famed latte art in Gough Street, Sheung Wan.

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NOC Coffee HKOpting out of creating a dramatic or fanciful exterior, design agency Studio Adjective has created a minimalistic façade in glass, highlighting the coffee bar and its baristas plus customers, reports We Heart.


As it is on a narrow street, NOC makes the most of its size by using the cement floor as tiered seating. Gradually, the platform extends to form a staircase that leads up to an area with communal tables and bar stools.

Painted surfaces and wooden wall panels blend in with a white countertop that houses coffee machines. The store also offers healthy breakfasts and bagels.

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The original NOC store is in Graham Street, Central, plus there is the NOC Roastery flagship at Bohemian House in Des Voeux Road.


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