Soloviere finds soul mates in clothing brands
Parisian footwear brand Soloviere has teamed with a handful of clothing labels that founder Alexia Aubert says “share our vibe”.
Known for its minimalist, no-logo unisex designs uniting solid colours and clean lines, is offering the apparel on a new section of its e-shop. Items include shirts by FYU in Japanese wool, merino-wool socks by TWC and crewneck indigo t-shirts by Post Imperial that are hand-dyed in Nigeria and put together in the US.
Aubert says the idea is to create looks around the shoes, using colour-grouped themes, with the male shopper in mind, though the designs are mostly unisex in spirit. Objects like pottery will also be stocked, with more clothing brands to be added.
Launched in 2014, Soloviere’s signatures include the Matthieu sneaker made from a single piece of draped leather. There are about 50 stockists of the brand including Colette, Le Bon Marche and Tsum.
Asia is the brand’s leading market, notably Tokyo, Kyoto, Hong Kong and Korea, with Aubert set to embark on a trunk-show tour of key retailers in the area next month. With Colette set to close at the end of the year, the designer is planning a Paris pop-up shop for six months from January.