Lane Crawford going with Phvlo for brand’s debut
An innovative “life performance” brand, Phvlo, has launched exclusively at Lane Crawford.
Presenting sustainably manufactured products, the brand springs from a multi-disciplined creative community, including MA students at Central Saint Martins (CSM), who share the ambition to make ecologically sound yet practical clothing. CSM is a constituent college of the University of the Arts London.
In its exclusive Lane Crawford debut, Phvlo offers bra tops with removable corset bands, jackets with two sets of sleeves that can be zipped in and out to transform the garment from straight and sporty to couture and flared.
Sustainable fabrics include Italian jersey and a Japanese rain-repellent fabric that is not coated but uses a dense slanted weave.