Marc Jacobs China launches online flagship

Marc Jacobs China has launched its first online flagship store with VIPlux, which carries international luxury and premium brands.

The US fashion label is offering its hip hop-inspired autumn collection to VIP.com’s 300 million members.

Marc Jacobs says it chose VIPlux as its partner because of its dedication to creating end-to-end shopping experiences.

VIP.com co-founder Arthur Hong says VIPlux understands how to “become one” with the spirit of specific brands and match that with market growth.

VIP.com launched with VIPlux in 2008. Other fashion labels with flagship stores on the platform include Armani, Diesel, Roberto Cavalli, Salvatore Ferragamo, Sergio Rossi, Trussardi and Versace.

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