Masterpieces make it into Samsung Frame
Samsung is expanding its merger of technology and art, adding international masterpieces to the collection of artwork it offers on its The Frame screen when user aren’t watching video content.
The Samsung Frame is a television set created by samsung which displays artwork when not in use: it is like having real paintings on the wall instead of a blank TV screen.
This month, Samsung Electronics has expanded its service adding 100 masterpieces to the catalogue that can be displayed when the set is switched to Art Mode. Paintings like Van Gogh’s The Starry Night and Millet’s The Haymakers are now available to all – for a price.
Samsung has set a monthly subscription fee guaranteeing access to more than 700 selections through the Art Store. Individual pictures can be purchased outright through a one-time payment for those who want the same painting permanently.
Similar to a screen saver on a computer monitor, The Frame turns into a literal picture or artwork frame when turned off. The TV is equipped with a sensor that automatically adjusts the color tone in accordance with the brightness of the room, a feature that enables the mastery of the original artwork to be manifested in fine detail.
The Frame was released in June and has served as a unique art distribution platform through partnerships with the Prado Museum in Spain, the Albertina in Austria and other art galleries and museums both domestic and international.
- Original reporting via Korea Bizwire. Images Samsung Electronics.