Aigle Hong Kong introduces concept store

Lifestyle brand Aigle Hong Kong has relocated and redesigned its outlet in IFC Mall as a concept store.

Presenting a new French lifestyle retail experience, the store has beige tones with Aigle’s exclusive patterned ceramic tiles featured in the floors, walls and on the exterior, reports Retail Design Blog.

Aigle Hong Kong - IFC mall 1

At the entry the store has an unusual glass folding door. The doorfront and exterior wall are embellished with cut-metal embellishments with the Aigle ceramic tiled logo. Customers are first greeted by a “logo wall”, inspired by a Paris metro mosaic wall.

Aigle Hong Kong - IFC mall 3

A new boots bar on one side of the store has aged-wood fittings, and four main areas showcase the 160-year-old brand’s products.

Aigle Hong Kong - IFC mall 2

Singer/actress Gigi Leung Wing-kei was special guest for the ribbon-cutting ceremony and shared her styling tips with guests.

Aigle Hong Kong - GiGi Leung

It is the second time Aigle has polished its image in Hong Kong. Earlier it revamped its K11 store in Tsim Sha Tsui into a globetrotter-themed concept store, a world’s first.


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