H&M activewear goes sustainable

Blending fashion and practicality, H&M activewear is using sustainable materials in its latest collection.

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With the theme “In it for the long run”, the Swedish fast-fashion brand’s collection includes tights, sports bras, hoodies and tops for training, running and yoga. As well as nature and sustainability being underlined through the prints and colour palette of green tones, black and beige, every piece predominantly uses recycled polyester and elastane.

The garments are quick-dry and seamless for maximum comfort, offering built-in support and ventilation. The designs feature contrast panelling, criss-cross backs and decorative webbing.

“By bringing together the functional and feminine, the aim is to give customers a stylish, eco-conscious sports collection,” says H&M head sportswear designer Petra Smeds. “We used a new knitting technique that creates seamless garments using less yarn and producing less fabric waste.”

Ultimately, H&M aims to create a closed loop for textiles in which unwanted clothes can be reused or recycled.


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