HKTDC launches Small Orders service

Hong Kong Trade Development Council has launched a Small Orders (Chinese Mainland) platform and a Baidu search advertising service on

Officially introduced at the HKTDC Hong Kong Toys & Games Fair, the Small Orders service and search initiative will enable Hong Kong SMEs to tap the rapid growth of the Chinese mainland B2B e-commerce market.

Small Orders service 1

“HKTDC has been monitoring market developments and working with SMEs to capture business opportunities in domestic sales,” says HKTDC director of publications and e-commerce Loretta Wan.

“Under the initiative, Hong Kong SMEs who place search-engine advertisements on Baidu through the HKTDC can enjoy a lower entry barrier and simpler procedures.

Small Orders service = Baidu

“At the same time, HKTDC specialists will help companies edit and localise their product and company listings for the mainland market. Eligible companies can apply for 50 per cent advertising fee subsidies from the Trade and Industry Department’s SME Export Marketing Fund (EMF).”

With a soft launch last year, Small Orders (Chinese Mainland) could be tried free by HKTDC exhibitors and advertisers. Mainland buyers who place small orders can settle payments in renminbi using AliPay, China UnionPay, TenPay or WeChat Pay.

Hong Kong suppliers can receive payments in US dollars via PayPal to avoid foreign currency exchange. Suppliers who use Baidu’s search advertising service can link buyers to their webpage or the Small Orders platform.

An online promotions service has been offering a simplified-Chinese platform where Hong Kong suppliers can display product catalogues and information.

Baidu says its search engine has a market share of nearly 90 per cent on the mainland. Its search advertising service allows ads from suppliers to be listed among the top search results.


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