Designer Michael Lau partners with Puma
Hong Kong designer Michael Lau is partnering with Puma to create a suede design for the German footwear brand’s 50th anniversary.
With a prototype approach, the collaborative effort pays tribute to sample sneakers that brands produce as a model for production, featuring work-in-progress detailing such as zig-zag finishing and fabric samples.
“A lot of the times when I come up with a sneaker design, it’s not going to be for everyone,” says Lau. “I rather think of them as products that are for collecting. I guess that is because I approach it like artwork.”
Some story-telling details are evident on the model as well, such as “50 Sample Suede Not For You Only For Me” being emblazoned on its heel, while the Chinese character for “sample” features on its tongue.
Even the box for the sneakers further the sample story.
The sneakers are scheduled for release on Saturday at Puma.com and select retailers worldwide.