Tumi Hong Kong opens ‘beach house’ pop-up

A pop-up styled like a Californian beach house has been opened by travel accessories brand Tumi Hong Kong in IFC mall, Central.

With its last day on Sunday, the Tumi House offers the brand’s spring/summer collection for both men and women, including the debut of the women’s business line Mariella, a new colour for the 19 Degree aluminium travel case and the updated men’s Alpha Bravo.

Tumi is also launching its Merge travel collection.

Men's Lounge at TUMI House (2)

Interactive California-themed activities in Tumi House include a surfing simulator, with the top three riders each winning an exclusive Tumi gift.

A walk-in closet features a Magic Mirror, and visitors receive a customised photo with a California backdrop, with gift certificates to be won each day.                                                

Customers can have their Tumi products monogrammed at no charge, and the first 50 visitors twice each day receive a gift complete with monogramming.

California sticker sets can be earned via social media.

Shopping incentives are also offered, such as a complimentary organiser for a minimum spend.

Side view of TUMI House


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