Hypebeast, Nike popping up for Air Max Day

Hypebeast has teamed with Nike for an exclusive pop-up shop in Hong Kong to celebrate the footwear brand’s annual Air Max Day (March 26).

New silhouettes and classics from the Air Max sneaker line will be “energised” with vibrant visuals and installations, reports HBX. Featured will be sneakers worn by Hong Kong influencers and athletes such as Anson Lau, Cecilia So, Edgar Cheung, Lilycash and Stephanie Au.

The HBX x Nike Air Max Day pop-up launches tomorrow at Landmark in Central, and runs for two weeks.


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