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Link names new Nathan Road mall This is Our Place
March 28, 2018
Inside Retail Hong Kong
Link’s new Nathan Road mall has been named T.O.P – This is Our Place.
Dubbed Mongkok’s new “Chillax Spot”, This is Our Place marks the culmination of a commercial rejuvenation project of the property at 700 Nathan Road, which is connected with the MTR station. It will open in June.
“This is Our Place is destined to be a youthful, vibrant and edgy new Mongkok landmark that epitomises Mongkok’s unique energy and life, and embraces Hong Kong’s east + west and local + world pop culture,” said Hilda Wong, head of Link’s customer experience management.
“TOP aspires to break through the conventional mode of shopping mall operation and create a sharing platform led by the new generation, enabling the energetic yet chillax-loving ‘TOPis’ (people who enjoy chillaxing at TOP) to relax and interact in a carefree state of mind.”
The development is Link’s first prime commercial project and comprises a shopping mall and an office building.
TOP is the retail-entertainment shopping mall portion of the project, occupying eight levels with an underground floor connected to Exit B4 of Mongkok MTR station and its top floor featuring a Space-Out Garden.
“True to its This is Our Place brand tagline, the property is set to become the new scene for exciting urban entertainment in Mongkok by featuring many aspects of this iconic district in a new light and promoting the “chillax” way of living, providing young people with a new online platform for sharing their experiences,” said the Link spokesperson.
Korean, Japanese and local hip iconic lifestyle brands will also come together at TOP. The Korean fashion powerhouse Aland has confirmed to open its largest flagship store in Hong Kong at TOP, which will boast nearly 10,000sqft of floor space with more than 80 Korean fashion and accessories brands while complementing the local fashion and lifestyle scene.