Shiseido Travel Retail, DFS launch concept counter
Luxury travel retailer DFS Group has partnered with Shiseido Travel Retail to unveil a Shiseido concept counter at T Galleria Beauty by DFS in Causeway Bay.
To mark the occasion, Shiseido China skincare spokesperson and superstar Huang Xuan visited T Galleria by DFS in Canton Road and T Galleria Beauty by DFS to promote the brand’s Essential Energy range, featured as part of the DFS x Shiseido partnership and supported by a mobile app.
Shiseido VP for marketing Elisabeth Jouguelet says the new #ShareBeauty app helps customers to learn about the range’s benefits and the centuries-old Japanese art of beauty and revitalisation.
As part of the in-store event, DFS launched a live streaming session so bloggers and media could use Weibo and Yizhibo to broadcast from the event.
DFS also activated its “Click and Collect’” e-commerce platform, and 15 travellers were treated to a photo opportunity, an energy drink made from Shiseido Essential Energy products, and a luggage tag hand-engraving service.