Secoo joining forces with Edison Chen
China’s luxury products platform Secoo Holding is to launch a co-operative venture with Edison Chen’s fashion brand Emotionally Unavailable (EU).
The Hong Kong actor/rapper/singer/songwriter/producer/entrepreneur/artist is a partner in EU with Undefeated sneaker designer KB Lee. The collaboration involves the release of limited-edition products designed by Chen, and launches on Secoo on its 10th anniversary.
Founded in 2013, EU has previously worked with Japanese fashion brand Readymade to release a series of limited-edition products.
Edison has just held an art exhibition at 798 area in Beijing with 22 pieces with an art and music theme expressing his passion for the high-end lifestyle.
Secoo offers a comprehensive lifestyle service for high-end consumers, and this new mode goes beyond traditional e-commerce with an integrated offline/online experience centre.