Jimmy Choo plans to move into make-up

After the launch of its fragrance Fever, fashion label Jimmy Choo plans to broaden its offering by developing a make-up range.

CEO Pierre Denis says that while the brand may be known for its shoes, it also offers bags, small leather goods, sunglasses and fragrances.

“Jimmy Choo is more than a shoe brand, it is really an accessory brand,” he says. “We are particularly proud we have fragrances, and to be frank, not many shoe brands are successful with perfumes.”

Choo has been working with French manufacturer Interparfums for eight years, launching three fragrances. 

Declining to reveal details, Denis says the fragrance collection will be “glamorous”, in keeping with the brand’s image. Fever will become part of its portfolio from August 13.

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