TV gang back, courtesy of Sesame Street Asia
Sesame Street Asia is expanding its fashion and lifestyle offerings with new apparel and accessory collections.
Cookie Monster, Elmo and the rest of the gang from the Sesame Street children’s television series have been interpreted by regional fashion labels. These include:
- Lalabobo. The premium casualwear brand has already introduced a Sesame Street capsule collection in its 200-plus stores in China. The collaboration features pieces for women and children including sweatshirts, sweaters, bomber jackets, jeans, down garments and dresses.
• B.Duck. The Hong Kong-based retailer launches a Sesame Street collection for adults and children this month, including graphic t-shirts, sweatshirts and pants.
• Tyakasha. The Shanghai-based fashion label this month introduces a collection of Sesame Street apparel and accessories including lunch boxes, umbrellas and mobile-phone cases via its online shop.
“Collaborating with these fashion labels allows our brand to continue expanding and growing as we approach our landmark 50th anniversary,” says Sesame Workshop senior VP Ed Wells, who also head up international media and education.