Dunhill London store at IFC Mall ‘strategic milestone’

Dunhill describes the launch of its new Dunhill London store in Hong Kong’s IFC Mall as “a strategic milestone” in the brand’s evolution and global expansion.

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“A new language of retail design builds an engaging visual conversation, where an open and clean space showcases the best of British luxury menswear in an understated, relevant and approachable way,” the company says, describing the essence of its newest store in Hong Kong, one of four opened in greater China over recent weeks.

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“Engineering and craftsmanship are combined to create a masculine and contemporary space, through the interplay of walnut woods and marble, together with signature leather and metal details.”

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The other new stores opened simultaneously in Shanghai’s Grand Gateway, Beijing’s Wangfu Central & Xian SKP.

The Dunhill London store at IFC Mall has a 123sqm footprint.


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