DFS Group, Estee Lauder staying awake…
In conjunction with luxury travel retailer DFS Group, cosmetics company Estee Lauder has launched an exclusive Chic Never Sleeps campaign.
This centres around the story of young friends Elise and Natalie who share a love of travel and use Estee Lauder’s Beautiful Skin Travel Collection to stay rehydrated and refreshed.
Available exclusively at DFS stores until the end of this month, the collection features beauty essentials created especially for traveling millennials. The DFS travel set includes Estee Lauder Advanced Night Repair Synchronized Recovery Complex II, the Advanced Night Repair Eye Synchronized Complex II and the Revitalizing Supreme + Global Anti-Aging Cell Power Soft Creme.
Customers can share their own Chic Never Sleeps look at exclusive pop-ups when visiting T Galleria by DFS, Hong Kong, Canton Road, and T Galleria by DFS, Macau, City of Dreams. Designed to mirror a luxury in-flight experience, the pop-ups feature essential beauty services. A 360deg localised photo booth enables shoppers to share their Chic Never Sleeps look on social media.
At T Galleria by DFS Hong Kong, Canton Road, T Galleria Beauty by DFS Hong Kong, Causeway Bay, and T Galleria by DFS, Singapore fans can virtually try on Pure Color Love lipsticks or discover shades using Estee Lauder’s augmented reality program YouCam Makeup X Estee Lauder.