Featured store: the new Starbucks Hong Kong flagship
The first Starbucks Hong Kong flagship has formally opened in Causeway Bay.
The new store is located on level one of Lee Garden Three. As previously reported, the store features the city’s first standalone Teavana Bar and a ‘Mixology Bar’ where coffee-inspired alcoholic beverages are served, along with premium coffee and an expanded food menu.
The 5500sqft store is positioned as “an urban retreat within the bustling city” and what Starbucks describes internationally as “a Third Place” for customers to socialise with family and friends. (First and second places are home and work).
The Starbucks Hong Kong flagship opened on Friday and boasts more than 50 new food and beverage items, as well as branded homewares and merchandise, including items exclusive to the store.
The Starbucks Reserve coffee bar is built with marble in deep green shades inspired by coffee plantations. Staff will guide customers through the flavours of different coffee origins, and through various coffee brewing methods including nitro cold brew, siphon, pour over, coffee press, Chemex and Black Eagle Espresso.
The Starbucks Hong Kong flagship features a coffee tree-inspired centre pillar that extends through the store ceiling, made with 370 pieces of geometric wooden panels shaped like coffee leaves.
Local designers Fa and Jun from Kanvas Studio created a feature art piece for the flagship made with 250 pieces of handcrafted ceramics inspired by the natural form of coffee and tea leaves.
The Teavana Bar (above) features five Hong Kong-exclusive teas among 15 new menu items at the Starbucks Hong Kong Flagship to offer consumers an alternative to coffee.
The Teavana Bar will launch the first cold foam-tea series, bringing the foaminess customers of hot beverages to iced beverages with matcha latte with cold foam and black tea with Earl Grey jelly and cold foam.
Food options at the new Starbucks Hong Kong flagship include gourmet toasts (bacon, Nurnberger sausage & scrambled eggs, avocado & scrambled eggs and soft-boiled egg & smoked salmon, for example). The menu also features a salad bar, flatbreads and pancakes.