Jaquet Droz opens boutique in Xi’an, China

Swiss watchmaker Jaquet Droz has opened a new boutique at SKP mall in China’s ancient capital of Xi’an.

The brand’s sixth boutique in Western China features a spacious, contemporary design that contrasts with the heritage of its location to reflect the brand’s 280-year association with the country.

The timepieces on display are categorised into three central themes: Automatons, Ateliers d’Art and Grande Seconde.

Both rare and recent creations were featured at the launch event, during which Jaquet Droz CEO Christian Lattmann addressed attendees on the shared history between the watchmaker and the country. The special watches will be exhibited until July 14.

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