Secoo joins Ruyi Group in fashion partnership

Asian luxury fashion platform Secoo has entered into a strategic partnership with Chinese textile conglomerate Shandong Ruyi Group.

The two parties say they will leverage resources and expertise in branding, technology, network and channel management to jointly set up a global omni-channel fashion supply chain characterised by deep cooperation in brand operations, big data, smart manufacturing and smart retail.

In recent years, Ruyi Group has invested in many global fashion and luxury brands, including Sandro, Maje and Claudie Pierlot, (SMCP), British trench-coat brand Aquascutum, and Hong Kong menswear group Trinity, which operates Cerruti 1881, Gieves & Hawkes and Kent Curwen.

Richard Li, Secoo’s founder and CEO said his company is dedicated to establishing solid relationships with partners in the consumer, luxury and e-commerce spaces. “Our partnership with the Ruyi Group exemplifies this strategy. Our leading integrated luxury e-commerce platform is well-suited to drive growth through rapidly expanding brand collaborations and increasing product portfolios. Furthermore, Secoo will cooperate with the Ruyi Group in a variety of fashion and luxury retail innovations ranging from big-data solutions to smart manufacturing to unique first-class shopping experiences for our premium customers.”

Ruyi Group chairman Yafu Qiu said Secoo’s integrated online and offline shopping platform, which consists of Secoo.com, mobile applications and offline experience centres, has attracted some 20 million customers.

“We believe this expansive integrated platform along with our valuable brand assets and supply chain network expertise will synergise and unlock unparalleled opportunities in the fashion market for both firms.”

Secoo has recently secured partnerships with Parkson Retail Group (cosmetic products), Capital Outlets Group (brands entry), Caissa Travel (customised travel service), Pernod Ricard (alcoholic beverages) and Edison Chen (limited-edition products). The e-commerce company earlier this monthreceived $175 million investment from L Catterton Asia and JD.

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