Inside Victoria’s Secret’s new Causeway Bay flagship
The first photos are emerging from inside the new Victoria’s Secret flagship store in Causeway Bay.
The store spans four floors with a total retail space of more than 50,000sqft.
The store opened this week, though despite heavy pre-publicity, including painted trams and street art, the initial opening was a muted affair, more like a soft launch.
Inside, parts of the store seem dark and a little cluttered, but others – like the Pink brand space which takes up a full floor – are brightly lit and clearly on target for its university-age customer profile.
Next Tuesday, (July 24), Victoria’s Secret Angels Josephine Skriver and Martha Hunt will be in Hong Kong, appearing in-store from 6pm to 8pm to “meet and greet fans”.
Features of the multi-story store include a bra-fitting service and plush fitting rooms.
Outside, the store features a mirror-glass facade with bright lighting in the brand’s signature pink hues and a large video display facing the Times Square showing the Victoria’s Secret Angels and the brand’s latest collections.
Our thanks to Victoria’s Secret and MD and head of leasing with Savills, Nick Bradstreet, for the photos in this story.