Pacific Place launches branding revamp

Pacific Place has launched a major rebranding campaign celebrating the shopping centre as ‘The Place’.

The brand refresh is the culmination of Pacific Place’s strategy over recent years to evolve into what it describes as the city’s “ultimate lifestyle destination” and engage a diverse and broad customer base.

03 The Place - Pacific Place Looks to the Future with Brand Refresh_Installation_exterior

 

As part of the brand refresh, Pacific Place has unveiled a mirrored installation in Garden Court that will remain in place until August 27. The interior of the artwork contains an intimate “infinity garden” nestled within, handcrafted by local floral artist Kirk Cheng.

04 The Place - Pacific Place Looks to the Future with Brand Refresh_Installation_floor design

06 The Place - Pacific Place Looks to the Future with Brand Refresh_Installation_interior

07 The Place - Pacific Place Looks to the Future with Brand Refresh_Installation_interior

The Pacific Place website and in-mall directories were revamped earlier in the year. The site now features a newly enhanced user experience and improved functionality, including a wish list and social sharing function for in-store items, and inventory updates. It has also launched an online magazine.

More events and installations are to come, including the Hong Kong debut of the Victoria and Albert Museum’s renowned “Shoes: Pleasure and Pain” exhibition in September.

Comments

1 comment

  1. Brand101 posted on August 1, 2018

    Terrible name choice. Generic, characterless, and ruins the PP moniker that the rest of the development is suffixed by. Just haven't thought this one through. reply

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