The RealReal concept store showcases O2O innovation
Luxury consignment retailer The RealReal has opened a brick-and-mortar concept store on the US West Coast.
The 12,000sqft Los Angeles store encompasses The RealReal’s entire brand offering, from one-of-a-kind luxury goods through to accepting consignment through to face-to-face consultations with its luxury experts. It includes a separate 5500sqft men’s department featuring a “sneakerdome”, watch bar and tailoring area, as well as a 1500sqft “handbag vault”.
The concept store has installed a proprietary technology solution called RealReal 360, which provides a unified view of all inventory and customer behaviour across channels – brick-and-mortar, desktop, mobile, e-commerce centers, and luxury consignment offices.
RealReal CEO and Founder Julie Wainwright said, “With the continued success of our SoHo flagship and pop-up shops, we’re excited to expand our brick-and-mortar footprint and give The RealReal another permanent home – on the West Coast. We’re excited to give shoppers and consignors in LA and surrounding areas access to our omnichannel business, unique brick-and-mortar experience and services, and team of experts.”
The store offers free valuations, seamless consignment drop-offs, personal styling services, expert workshops, item repairs, alterations, and authentication of all luxury goods.