Alibaba launches premium 88 VIP membership

Online retail colossus Alibaba Group has rolled out a new premium “88 VIP” membership package offering exclusive benefits to members across its ecosystem, covering commerce, entertainment and local services.

The premium membership is a new tier within its existing 88 Membership Club, a free customer loyalty program launched last year for Tmall and Taobao marketplace customers. The new VIP membership must be purchased.

VIP members are rewarded with discount programmes and membership of popular Alibaba businesses – such as the video-streaming platform Youku.

Chris Tung, chief marketing officer at Alibaba Group, said, “With the introduction of New Retail, customers are more engaged both online and offline. The decision to have an exclusive membership tier is not just about rewarding our most active members, it’s also about building an all-around experience our customers can enjoy every day.”

The 88 Membership Club was launched in August last year when Alibaba merged its Tmall and Taobao Marketplace loyalty programs into a single membership platform.

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